“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
아마도 여러분은 대학교 수업시간에 분자학, 유기합성, 열역학에 대해 공부했더라도
산업체의 과학적인 실전 업무에 바로 적용이 가능한 기술을 배우지는 않았을 것이다.
《Beginning Cosmetic Chemistry》라는 책에서 여러분은 탁월하고, 숙련된 화장품
기술자가 되기에 적절한 모든 주제를 개괄적으로 살
tendency to consume with other people. In ither words, women are very effective to bring more consumers. Women usually avoid going alone when they purchase something or dine out. Women have a tendency to always bring their friends, lover or family members. So chances are, whether the company target businesses or consumers, improbity the way the company target to women can have a tremendous impact
consumers. But Vita-500 have something more than that of products of the past. What is it? Just a tendency or winning strategy? Now, let's see about that how can this product is a success.
2. Research methods
First, 4P mix, PLC curve SWOT analysis etc.
Second, Analysis of the marketing activities Vita 500 through 4P.
Third, Grasp Vita-500's practical problems and competitive relationsh
1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
consumed hay in the winter. Essentially self-sufficient, Finland engaged in very limited agricultural trade.
This traditional, almost autarkic, production pattern shifted sharply during the late nineteenth century, when inexpensive imported grain from Russia and the United States competed effectively with local grain. At the same time, rising domestic and foreign demand for dairy products and th
Consumers :
continueto spend whether there are wars or diseases or whatever. Tax cuts, equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in househ
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires